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Thank you for visiting the ABF shop. The proceeds from sales of ABF Christmas cards and gifts are an important source of income to help our work with soldiers, former soldiers and their families in real need.
The shop will be open again in late August 2008, when we will have Christmas cards, gifts and diaries for sale. We recommend that you order early!
ABF Christmas cards and gifts proved to be particularly popular this year, generating a record 17,000 sales. Over 16,000 packs of cards were sold, and £25,407 in donations was raised. The regimental clothing producer Smart Turnout again generously donated to the Fund 10% of their sales to ABF supporters.
Due to experience of high demand we increased the initial stock by 46% on last year, followed by reorders of a further 30% of this number. We did, however, underestimate the unprecedented demand in a year when support for the Armed Forces turned out to be higher than ever.
We’re very sorry that some of you who ordered towards the end of the season were unable to buy your preferred card. We will take this year's sales into consideration in our planning for next year, and we encourage you to order early to avoid disappointment.
Visit Smart Turnout to view a small selection of regimental goods in ABF colours. Any orders quoting "ABF" will generate a donation to the Fund.
